Waterford · Ireland

Hand-built websites from the sunny south-east of Ireland.

I'm Rolf, an Ireland-based web designer. I design and code websites for small businesses and founders — each one built from a blank file, so your site ends up looking like your business and nobody else's.

Start a project Have a look at my work ↓
MacGillycuddy's Reeks, Co. Kerry

Recent work

Landing pages, brand sites and full web apps — designed and coded by one person, start to finish.

Screenshot of the PrivateAdresse.de website

PrivateAdresse.de

Website for a Berlin postal-address service — clear pricing, FAQ and sign-up, in a bright brand look with its parent company.

Brand siteGerman market
Screenshot of the ValuedFriends website

valuedfriends.eu visit ↗

Corporate site for a German entrepreneurship ecosystem — investment, programmes and coworking, in German and English.

Corporate siteBilingual
Screenshot of the SiteRadar landing page

SiteRadar

A complete SaaS — the app itself with accounts and plans, and the marketing site to go with it.

SaaSWeb app
Mount Errigal in Co. Donegal
Good design is like a good hill walk — it looks effortless from a distance, and every step was placed on purpose.
Mount Errigal, Co. Donegal

What I can do for you

Design and development in one pair of hands, in English or German.

Landing pages

One sharp page for your product, service or event, built around the single thing you want visitors to do.

Business websites

Proper multi-page sites — about, services, contact, legal pages. Bilingual English/German if your customers need it.

Redesigns

Your site works but looks ten years old? I rebuild it from scratch: same content, a different league of polish.

Web apps & tools

Calculators, generators, dashboards, small software products — designed and coded end to end.

Marketing

Getting the site is half the job — getting seen is the other. Landing pages for campaigns, Google Business setup and social-ready content.

Care after launch

I don't vanish when the site goes live. For €50/month I keep your site updated — content changes, new sections, small fixes, sorted quickly.

SEO & geo-optimisation

Show up where your customers actually look. Classic SEO — clean structure, fast pages, the right keywords — plus local search (Google Maps & "near me" results) and geo-optimisation so your business also gets found and recommended by AI assistants like ChatGPT.

How a project runs

No agency ceremony — just four straightforward steps.

1

Talk

You email me what you need. We agree scope, price and timing in plain language.

2

Design

I design directly in the browser and send you a live preview link within days.

3

Refine

Two rounds of changes are included. You point, I polish.

4

Launch

You get the finished site ready to go — or I set it live on your domain with you.

Pricing

Fixed project prices agreed in writing before any work starts. No hourly billing, no surprises.

Landing Page

One product, service or event
€290 fixed
Usually ready in about a week
  • One hand-built page
  • Custom design, no template
  • Works beautifully on phones
  • Contact section or form
  • Two revision rounds
Enquire
Most popular

Business Site

Small businesses & personal brands
€690 fixed
Usually ready in 2–3 weeks
  • Up to 6 pages
  • A design system for your brand
  • Bilingual (EN/DE) available
  • SEO basics, sitemap & legal pages
  • Two revision rounds
  • 30 days of free tweaks after launch
Enquire

Custom / Web App

Tools, SaaS & bigger builds
from €1,200
Scoped and quoted individually
  • Full product: design + working code
  • Accounts, dashboards, generators…
  • Marketing site included if needed
  • Delivered in milestones
Enquire

Marketing & SEO

Campaign pages, SEO & geo-optimisation, Google Business, social content
from €150 /campaign

Maintenance

Updates, small changes and fixes — sorted quickly
€50 /month

Redesigns are priced like a new build of the same size. All prices are agreed in writing before work starts.

About me

I'm Rolf Patrick Kassel, a web designer living in Waterford in the south-east of Ireland, working with clients in English and German.

I do the design and the code myself. There's no hand-off between a designer and a developer, so nothing gets lost in translation — the person who picked every font size also wrote every line of code.

My taste runs clean and editorial: generous whitespace, good type, and nothing on the page that doesn't earn its place. And because everything is hand-coded, the sites load before your visitor has time to blink.

The Glendalough valley in the Wicklow Mountains
Glendalough, Wicklow Mountains
Based inWaterford, Ireland
LanguagesEnglish & German
StackHand-coded HTML/CSS/JS, Next.js
RepliesUsually within 24 hours

Have a project in mind?

Tell me what you're building, what the site should do, and any deadline you're working to. I'll come back with a fixed quote and an honest timeline — usually within a day.

Email me Book a call